High-Performing iOS Utility Portfolio – $270k MRR - $1.8M EBIT - $5.5mn Asking Price

This is a pair of top-performing iOS utility apps — available individually or as a bundled portfolio.

Both apps launched in the last few years and have become leaders in their niche categories. Both apps have functionality related to TV sets, hence they are a good pair for a portfolio acquisition. Combined, they show consistently strong user engagement, healthy monetization, and scalable growth levers.

The owners invested heavily into development and operations, hiring a dedicated team to build out mature, polished products.

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Portfolio Snapshot – June 2025:

• Combined MAU: 191k
• Combined Monthly Proceeds: $270k
• App 1: 90k MAU | $115k proceeds | 206k downloads
• App 2: 101k MAU | $155k proceeds | 287k downloads
• LTM EBIT: $1.8M combined
• User Ratings: Both apps rated above 4.4 stars with tens of thousands of reviews
• Top Market: United States
• Paid UA Channel: 95% of spend via Apple Search Ads

Growth Opportunities:

• Update ASO to improve organic discovery
• Redesign onboarding on one app to boost conversion
• Test new paywalls and subscription strategies
• Shift to weekly subscriptions for improved LTV

Deal Terms:

• Adapty projects one of the apps to generate ~$1M in the next 18 months
• One app has Day 0 payback; the other typically breaks even within 2–3 months on Apple Ads
• We’ll update June expense data once it’s received

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