Leading Utility App €9.6M Revenue | €6.5M EBITDA (LTM) – iOS, 2.9M MAU, $32M Asking Price

This is a top-performing utility app in the iOS ecosystem, built for scanning and generating various code formats with ease and speed.

This app has been live since 2018 and is now one of the most widely used tools in its category, with 2.9 million monthly active users and a consistent spot in top charts. It has exceptional organic traction, high retention, and a freemium monetization model that has delivered €9.6M in revenue and €6.5M EBITDA over the last 12 months.

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Key Highlights:

• 2.9M MAU | 160K DAU
• €9.6M Revenue | €6.5M EBITDA (LTM)
• 800K+ Avg Monthly Downloads Since Launch
• 70% Revenue from Subscriptions, 30% from Ads
• 4.7-Star Average from >500k User Ratings
• Over 70M Lifetime Downloads, with 35% from the US

Product & Performance:

• Built in Swift (UIKit + SwiftUI)
• Minimal backend, runs lean with ~4 hrs/week of owner time
• Supports 20+ languages
• High-performing CPMs (up to €70.5 in the US)
• 4.2% conversion to paid (US cohorts)
• 56M ad impressions over the past 12 months

Growth Opportunities:

• Expand to Android and web
• Test new ad networks beyond Apple Ads
• Introduce B2B features and premium tiers
• Broaden reach with localization & paid UA
• Explore converting web traffic via funnel optimizations

Deal Terms:

• Asking Price: $32M (open to offers)
• Upfront payment preferred
• Offers due by July 20th

Transition: Flexible support + non-compete in the QR market

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