iOS Utility App – $24K Monthly EBIT | 68.4K Downloads LTM | 87% US Users

This is a well-designed, intuitive iOS utility that transforms a smartphone into a fully functional remote control for a popular connected TV streaming device.

The app enables users to control menus and videos, navigate with a large touchpad, launch major streaming services, and type or search faster using their phone’s keyboard.

Launched in May 2024, the app has shown strong market traction. July 2025 was its best month to date, generating $24.2k in proceeds, 16.8k downloads, and 5.9k MAU — representing over 200% growth in revenue compared to June 2025.

It is monetized through subscriptions, with revenue primarily from weekly plans (78.73%), followed by yearly (15.20%) and lifetime (6.07%) purchases.

Top-performing markets are Tier 1 and Tier 2 countries, with the US as the leading market (87.52%), followed by Mexico (6.02%) and the UK (3.91%), positioning it well for strong recurring revenue.

Its main acquisition channel has been Apple Search Ads, with additional limited tests on social platforms. The strong July performance was boosted by rapid implementation of a platform update, which allowed this app to remain functional while competitors experienced downtime. This resulted in improved organic rankings and a surge in keyword-driven downloads.

There is also an Android version coded in Kotlin that can be included as part of the sale. The app is very low-maintenance, with only three updates since launch.

Deal Terms:

• Expected sale price: $400k (open to offers)
• ~16.6x multiple on monthly EBIT
• All-cash deal preferred

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Highlights:

• $24.2K Monthly EBIT in July 2025
• $95.8K EBIT LTM (July 2025)
• 68.4K downloads LTM
• 5.9K peak MAU in July 2025 (35% opt-in rate)
• 4.2-star rating with 517 reviews
• 1,015 active subscribers as of July 31st
• 87% of users based in the US
• 5.78% download-to-paying-user conversion in July 2025

Growth Opportunities:

• App Store Optimization (ASO): Further refinement of keywords, creatives, and descriptions to increase organic conversion.
• Scalable Paid Acquisition: Increased investment into Apple Ads targeting high-value Tier 1 markets to drive downloads and subscription revenue.

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