High-Traction Lifestyle AI App — 16M+ Downloads & Strong Profitability

This is rapidly-growing lifestyle app available across both iOS and Android. Launched in early 2024, this innovative app utilizes personalized AI coaching to help users improve their appearance, boosting confidence through tailored, actionable insights. The app has earned global recognition, notably featuring twice in a leading industry report on top generative AI consumer applications.

Leveraging a strong first-mover advantage, the app has quickly scaled, achieving over 16 million downloads in just 18 months, with user engagement demonstrated by over 1 million reviews.

The app employs a hybrid monetization strategy that combines subscriptions with in-app consumables, supported by personalized paywall experiences tailored to user preferences—strategies that recently increased revenue by 40% and boosted conversion rates by 30%.

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Further materials including a detailed pitch deck and data room are available upon request.

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Key Highlights:

• Generated $1.18M in proceeds (LTM as of June 2025)
• Achieved $825k EBIT (LTM as of June 2025)
• Over 16M downloads across both platforms in 18 months
• 201k Monthly Active Users (MAU) on Android (June 2025)
• 383k downloads last month across both platforms (June 2025)

Growth Drivers & Market Insights:

• Significant user growth driven by high-impact UGC campaigns on TikTok and Instagram Reels
• Strong user base in premium markets, primarily the USA and UK

Opportunities for Future Growth:

• Expand influencer partnerships on TikTok to amplify reach and user acquisition
• Introduce new features targeting adjacent markets like fitness and health, where comparable apps generate significant revenue
• Develop affiliate relationships with fitness and wellness brands
• Launch a referral program to stimulate organic user growth

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