English Learning App - 1.2mn Lifetime Downloads | $425K LTM Proceeds | 72.5K Monthly Active Users (Feb 25)

The app is an innovative language-learning app available on both iOS and Android. Launched in July 2023, it transforms how users learn English by combining AI-powered lessons with real video clips from popular TV shows for authentic pronunciation and contextual understanding.

The app is monetized through subscriptions and lifetime purchases, with them launching additional in-app purchases in the near future. The strongest markets for the app are Brazil, the USA, and Türkiye.

The founder is exploring a sale due to limited resources, offering a buyer the chance to scale a product with strong momentum. Proceeds have grown to $43K last month and $425K over the past year, with consistent month-over-month growth.

Growth is driven by a profitable UA strategy, 95% of spend on MetaAds with 160% ROAS, plus early traction on TikTok, ASA, and Google. CAC is just $1 per install, with $20 net revenue per purchaser.

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Highlights:

• Generated $425K proceeds LTM (Feb 2025)
• Downloaded 52K times last month (Feb 2025)
• Reached 72.5K MAU last month (Feb 2025)
• Generated 43K Proceeds last month (Feb 2025)
• Rated 4.9 Stars with 397 reviews on iOS US Store
• Rated 5 Stars with 7.44k reviews on Android
• Recorded peak MAU of 86k in January 25

Growth Potential

• Launch Sponsored Lessons: Monetize 100% of users with a scalable revenue stream beyond subscriptions.
• Scale UA Channels: Expand beyond Meta Ads into TikTok, Apple Search Ads (ASA), and Google Ads to accelerate growth and reduce platform dependency.
• Expand Content Library: Grow to 10B+ items to enable ultra-personalized lessons that boost retention and engagement.
• Product Analytics & Testing: Implement analytics and run rapid UI/UX experiments to uncover new product-market fits and improve retention.

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The founder is open to offers here for an investment or a complete sale of the business.

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