Calculator Vault App - 1.38mn Downloads LTM | 121K Combined MAU (Mar 25)

This is a privacy-focused app available on both iOS and Android. Launched in May 2023, this app allows users to discreetly hide photos, videos, and sensitive files within a secure vault disguised as a calculator, complete with features like intruder selfies, disguise mode, password management, and cloud backup support.

This app has achieved a lot of its peak numbers last month, with MAU and active subscriptions hitting all time highs in March 2025.

The strongest markets for this app are India, Pakistan, and the USA respectively. Downloads grew to 118K last month and over 1.38M in the past 12 months, with consistent month-over-month growth.

The app is monetised by ad revenue, lifetime purchases and subscriptions, with the majority of the subscription revenue coming from monthly subscriptions.

The app owner would ideally like to only sell the iOS version, they would be seeking a higher exit price to include the Android version in the sale.

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Highlight

• Achieved peak Monthly Active Users of 121k in March 2025
• Downloaded over 1.38 million times in the last 12 months
• Generated $49.9k in Proceeds over the last twelve months (LTM as of March 2025)
• Rated 4.7 stars with 2.6k reviews on iOS, and 4.9 stars with 1.47k reviews on Android
• Has a low download-to-paying user conversion rate of 0.2% (LTM average)
• Achieved peak 736 active subscriptions in March 2025

Growth Opportunities:

• User Acquisition: A buyer with stronger UA expertise could scale through campaigns across multiple channels.
• Optimize Paywall & Onboarding Flows: Run tests to improve the low download-to-paying user conversion rate (0.2% LTM average).
• Enhanced Features: Introduce private cloud storage as a premium upsell.
• Web Traffic Expansion: Build out a web presence to capture organic traffic and convert currently untapped user segments.

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