AI English Tutor App | 96K Downloads LTM | 11K Combined MAU (Mar 25)

This is an English learning app launched in 2024 and available on both the App Store and Play Store. This AI-powered coach is designed to make learning English accessible, immersive, and fun. The app is already showing strong early traction, with a growing user base and solid market response.

This app represents a great opportunity for a buyer that is strong around marketing, as the app has great user feedback, but is lacking a strong marketing background to increase downloads and revenue.

The app stands out with 24/7 AI coaching, real-time grammar and pronunciation feedback, role-based and thematic conversation tracks that mimic real-life interactions, interactive exercises, and video discussion prompts, creating a fully immersive experience at a fraction of the cost of traditional tutoring.

The app is monetized through subscriptions, with the majority of subscription revenue coming from annual: annual (80%), quarterly (15%), weekly (3%), and monthly (2%).

The app is growing over the past few months, with its strongest markets being Egypt (24.1%), the USA (10.5%), and France (8.5%). Downloads reached 27.3K last month and over 96K in the past 12 months, showing consistent month-over-month growth.

‍

Highlights:

• Achieved peak MAU last month of 11k (Mar 25)
• Downloaded 27.3k times last month (Mar 25)
• Generated $21.2k Proceeds LTM (Mar 25)
• Rated 4.8 stars with 440 reviews on iOS US Store
• Rated 4.4 with 498 reviews on Android
• Achieved 0.6% download to paying user conversion last month (Mar 25)

Growth Potential:

• User Acquisition: Expand acquisition via ASO and broader paid media channels.
• Monetization Optimization: Refine onboarding and paywall flow to increase conversion and boost LTV.
• Web Traffic Expansion: Leverage Web2App strategies to drive high-intent, lower-cost installs.
• Enhance Features: Roadmap includes support for additional languages to expand global reach.

‍

‍